To Read or Not to Read: the Growth of E-textbooks
in Education
Summary
Collins and Halverson (2009) review the history
of American education from the apprenticeship age through the universal schooling
period. They attempt to address educational
areas needing adjustment due to the influence of technology on society today. The authors point to the rise in school accountability
and standards-based instruction for the emigration of wealthy families, as well
as poorer families, from public education.
The book serves to issue a call for public schools to embrace technology
solutions for students and teachers, given the demand by families to implement
innovations in education. Included in
the suggestions is a shift from Carnegie unit courses in high school to mastery
examination certificate courses, with students deciding when they are ready to
take course exams. These certificate
courses would include basic skills and knowledge embedded within the coursework
and be tied to proficiencies necessary within the given career path. Another suggestion is to address digital
equity across the nation. Families
already demand increased innovations in schools, as previously mentioned. The authors encourage districts to explore expanding
options for home schooling, virtual schooling, and learning centers, along with
expansion of online course offerings through local schools, to address needs of
families. There remains a need for
strong educational leadership to understand areas in need of change and to guide
in implementing these changes in the American education system, especially in
the areas of updating outdated educational laws and regulations and integrating
technology.
In researching student preferences for
e-textbooks or print textbooks, Woody, Daniel, and Baker (2010) surveyed undergraduate
students, most of whom were freshmen, who indicated they had taken coursework
with an e-textbook available. They collected
demographic information from the participants and used a nine-point scale to
determine computer usage and proficiency, preference for e-textbooks or print
textbooks, and ratings for available features for print textbooks and
e-textbooks. They determined there was
not relationship between gender and type of textbook preferred. They did suggest a positive relationship
between student choice of the e-textbook and student self-reports concerning
reading from a computer and looking up information while studying. Students who used e-textbooks in the past
indicated a greater satisfaction with e-textbook use compared with non-user
anticipated satisfaction ratings. The
study suggests students who used print textbooks were more likely to examine
captions and charts when compared to the e-textbook users. Finally, the research indicated there was no
difference in learning outcomes for either group.
A study conducted by Sun, Flores, and Tanguma
(2012) researched student perception of e-textbook influence on helpfulness of
the e-textbook, on learning outcomes of students, and on student involvement
with the content. The researchers emailed
a Likert-type scale survey to undergraduate students in a statistics course. The instructors in the course either taught
the course in a computer lab with an e-textbook available or in a classroom
without e-textbook access. The print
textbook was available for $15 from the school bookstore. Most students in the computer lab opted not
to purchase the textbook, while most students in the classroom opted to
purchase the print textbook. Survey
responses indicate similar perceptions by students concerning of the
e-textbook, yet the students who used the e-textbook during class, the ones in the
computer lab, showed an increase in the area of student. The researchers suggested the ways students
interacted with the e-textbooks affected their learning experiences. Students who used the e-textbook in class
tended to perceive the enhanced features of the e-textbook were more helpful
and perceived themselves to have more involvement with the content. The researchers suggested these two factors
led to the increase in the learning outcomes. They emphasized the importance that
instructors utilize the enhanced features for in class and out of class
assignments, and they encourage all involved parties to work together to ensure
students gain maximum benefits from the e-textbooks.
Mardis and Everhart (2011) detailed implementation
of e-readers to support use of e-textbooks in a public high school in Florida. The district approved purchase of e-readers
for all teachers and students at the school, with the librarians being at the
fore-front of the adoption. Librarians were
the first to learn how to use the devices, they registered them, and purchased
and downloaded the e-books to the devices.
Furthermore, they trained school staff in using the e-readers. Advantages of the e-readers, as noted by the
librarians, included the read aloud capability for lower level readers,
streamlining textbook inventory when compared to inventory of physical textbook
copies, and the capacity to customize textbooks for the school or for student learning
styles. Additional advantages included access
to open content, creation of customized playlists for students and teachers,
and the capability to tag content for student and teacher searches. Finally, the librarians encouraged fellow
librarians to actively participate and support their own districts efforts to
adopt e-textbooks.
Reynolds (2011) reviewed influences on growth
of digital textbooks, suggesting major increases in e-textbook purchases over
the next five years. Reynolds suggests that,
while digital textbooks currently represent a small share of the market,
product availability from textbook companies, e-book companies, and trade book
companies moving into the educational market would positively impact e-textbook
sales. This was due largely to cost of
e-textbooks, considering the rising costs of print textbook versions. In addition, e-textbook availability has
increased over the last several years, leading to more titles available for
student purchase. As textbook costs have
risen, so have student delays in purchase of textbooks and incidences of
students sharing textbooks. The increase
of online textbook retailers, textbook rentals, and handheld device popularity
were other factors suggested as fueling the potential increase in e-textbook purchases,
along with standardization of e-textbook formats and growth of trade books in
electronic format.
Critique
There
are many points interesting in the Collins and Halverson (2009) text. They call for major updates to our public
school system, while acknowledging changes in American schools have
historically come very slowly. They
encourage schools to explore technology to alleviate concerns of families,
notably in the push for standards-based instruction and high stakes testing
couples with a rising dropout rate. The authors
repeatedly refer to school options, such as virtual schools and charter
schools, as families leaving public schools.
They often place these school options with home schooling. However, in some states, virtual schools and
charter schools are public schools, whereas home schooling is private. This misleads the reader to believe charter schools
and virtual schools are not public schools.
Furthermore, they note a valid need for updating laws and regulations
which no longer apply to our schools. Many
state and federal regulations do not meet the needs of today’s schools,
teachers, and students. Finally, the
authors give practical suggestions for technology integration and common sense ways
to address necessary changes in our public school system without totally
revamping the entire system. Nevertheless,
strong leadership and a willingness to change are necessary for success
With
Collins and Halverson (2009) calling for public schools to integrate technology
in classrooms, the e-textbook seems to be a natural place to turn. Woody, Daniel and Baker (2010) suggest
college students prefer print textbooks, yet the participants are mostly
freshmen who would have limited exposure to classes with available e-textbooks. Sun, Flores, and Tanguma (2012) suggest
students perceive e-textbooks impact their learning outcomes because they are
more engaged with the content during class and the features of the e-textbooks
are more helpful than print textbooks.
Both of these studies include participants who did not use e-textbooks;
therefore, the students are basing their responses on anticipated satisfaction
or anticipated helpfulness. There is a possibility
that resistance to technology or change is interfering with the results. With the documented growth in e-textbook
sales at the collegiate level, it seems there is a growing market for
e-textbooks, as students find more titles available at a lower cost. With the ease of portability, increased access,
and lower cost, undergraduate students will most likely follow Reynolds’ (2011)
prediction for increasing purchase of digital textbooks. As more students explore use of e-textbooks,
they may determine the advantages of portability, lower cost, convenience, organizational
capacities, and accessibility outweigh the disadvantages of eyestrain,
resistance to technology, and limited battery life (Sun, Flores, & Tanguma,
2012). Interestingly, Mardis and
Everhart (2011) report colleagues shared positive experiences among high school
students and e-reader use. They note
students claimed an increase in comprehension and teachers claimed an increase
in student engagement linked to e-reader use in the classroom. Collins and Halverson suggest districts seek
ways to implement technology where it will have the most impact with the least
resistance. In tough economic times, we
need to be wise stewards of our resources, especially public funds. Regrettably, the face of American public
education changes slowly. With much of
the research on e-textbook use by students being at the undergraduate level,
public schools in America need to weigh carefully their advantages and
disadvantages. Considering the
differences between the research in the undergraduate population and reports
from high school librarians, further study with e-textbook users is needed to
discover comparisons between student use of e-textbooks versus their own use of
print textbooks and possible differences between the undergraduate population
and K-12 population. With additional
research, public schools can examine available options and make the necessary
adjustments. I am hopeful these steps
will occur in a timely manner.
Reference
Collins, A. and
Halverson, R. (2009). Rethinking
education in the age of technology: The digital revolution and schooling in
America. New York: Teachers College Press.
Mardis, M., & Everhart, N.. (2011).
Digital textbooks in Florida: Extending the teacher-librarians' reach. Teacher Librarian, 38(3), 8-11. Retrieved from http://go.galegroup.com .ezproxy.liberty.edu:2048/ps/i.do?id=GALE%7CA252002768&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w
Reynolds, R.. (2011). Trends influencing the growth of digital textbooks
in US higher education. Publishing
Research Quarterly, 27(2), 178-187.
doi: 10.1007/s12109-011-9216-5
Sun, J., Flores, J., & Tanguma, J.
(2012). E-Textbooks and students’ learning experiences. Decision
Sciences Journal of Innovative Education, 10(1), 63-
77. doi:10.1111/j.1540-4609.2011.00329.x
Woody, W., Daniel, D., Baker, C. (2010) E-books
or textbooks: Students prefer textbooks, Computers
& Education, 55(3), p. 945-948.
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